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Analytics for marketing: Google Analytics 4 vs Google Universal Analytics

How can a user compare metrics with an external analytics service? It explains how much time is required to compare Universal Analytics with Google Analytics. 4. and how does it affect your digital marketing strategy and measurement model.

Why should you compare GA4 vs Universal Analytics data?

You know, GA 3 and GA 4 are different data models. GA3 data modelling uses session and page views. GA4, however mainly consists of event and parameter information. GA3 and GA4, therefore, have other methods and reporting methods for gathering, interpreting and reporting data. However, there is nothing to prevent comparing GA3 data with GA4. This comparison should be done regularly. There are several advantages to using GA 3 and GA 4 datasets:

How Does GA4 Measure Users vs Universal Analytics?

Data is entered into Universal Analytics using "cookies". The site sending the cookies is used to track the user's web activity and records the data from this site during its session on the website to be monitored and recorded by the UA server. Measuring methods based on session data models. The report said GA4 enabled companies to measure across devices using multiple identity forms. These include first-time information and "Google signals" from users allowing the personalisation of advertisements. If necessary, Google will also continue to use cookie data when it is tracked by its analytics software. Instead, GA4 uses event-oriented models to track sessions in real time rather than purely analysing them.

The Session-Based vs Event-Based Data Models in GA4 vs Universal Analytics

We just found it on Google. Session-based models. In UA properties, Analytics organises data into sessions that are the basis for the reporting. A session represents a user's web page and website interaction in a certain period. During the sessions, Analytics collects user interactions and stores them as hits; this includes views, events or eCommerce transactions. Depending on how your visitors interact with your site, one session may have many impacts. Can you describe an events model? You still see session information in GA4, although Analytics collects and records user experiences on your website or application.

Mobile App and Website Tracking

A significant change to GA 4's Analytics System is the ease of collecting mobile and web data. Although using Universal Analytics is possible, there are no required data. GA4 allows you to track everything from any device to a single computer. So website administrators can understand the user journey more clearly. Sources:

Machine learning capabilities

We started seeing machine learning software rollouts in Universal Analytics. It's the first of the new data-analysis tools for people to see data patterns. In time, the machines advanced and enabled people to search by typing "ask questions" on their searches. With GA4 coming in, insights have permanently been embedded in the software. Not only can you view insights across all platforms, but new machines can also even be used to learn new things!

Behaviour vs engagement metrics

The universal analysis included behaviour statistics in almost everything in the report. This measure had bounce rates, pages/sessions, and the median session time. The Google Analytics four update is replaced by an engagement-based data set. These new metrics were developed to measure engagement sessions, defined by Google, to deliver ten-second sessions. It also measures: Yes! No more bounces! July Update: Bounce Rate has a new feature.

Get Your Measurement ID from Google Analytics

Third, click the Google Analytics link and look up your measurement identification in the GA4 Properties admin section. Select "Datastreams" in the Property (red boxes) and then select the data stream in which to find out more (blue boxes). You will have the measure ID starting at G with the dash accompanied by 10 characters ( G - XX - X X ). Copy measure ID.

View and Data Streams Setup

In Google Analytics, users were recommended to have three different views in their Google Analytics property. An 'unfiltered view' contains raw and unfiltered data, and another is a 'test view'. In GA 3, the option to create an additional view is enabled. You may also be able to create separate tracking views on your website. In GA4 standard, you cannot add view options.

Product Links

The final option under Properties settings is a product linked. You used product links in Google ads before. Nothing differentiates Product Linking from other platforms other than those available on Google. You can now use Google Merchant Center and BigQuery natively for free!

Event tracking setup

It has been found that GA4 has different event tracking. When using GA 3, events are logged using the label-value schema: this does not exist in GA4, which provides flexible event tracking. In the case of GA4, additional data will be given by parameters. In GA4, no event category or action is labelled, but it captures four events categories: Out of the above four events category, automatic collection and enhancement measurement events occur.

Reporting views

Report view of a total of 24 properties in GA3. However, with GA 4, only one report view is allowed. Currently, there is no possibility for other view creation for an ordinary GA4 property. However, when you use GA4 360, you can create a replica of reporting features by generating a new sub-property. There is a way of removing views from an already made GA4 file format. Replacing the view filtering can create a new 'audience' or 'data stream'.

Are there Any Additional Benefits of GA4?

Here's how Google is speaking about it. GA5 also has an integrated integration of Big Query. It was only available to pay GA 360 plans when Universal Analytics existed, but it has become an essential plus for GA 4. For learning about the software, it's a significant advantage for Google to say that GA-4 will take a big hit. The question is whether or not UA is replacing all digital marketers and measurers.

How to Track an Event Like Link Clicks in GA4 vs UA

We've seen the Universal Analysis system track pageviews. The URL can therefore be retrieved by GA by analysing the pageview. User actions without reloading the page will never be followed in that domain. Those include clicking videos to be played on your website, relating within the domain, or removing traffic from the web page. Universal Analytics relies on Tag Manager to analyse "events" such as clicks and links. Managing marketing in this way is often complicated and time-consuming.

Data As Events vs Sessions

This list shows data collected from Google Analytics. The Universal Analysis Properties are on the right. Different "hit types" correspond to other data types. Web analytics hits refer to interactions with the site or app. The hit might consist of clicking, viewing, scrolling, or downloading files. GA4 properties can be found to the right, where the hit is an event type. Using Universal Analytics, the user can monitor events such as buttons, clicks, scroll depths and downloading, but this requires the help of Google tags manager.

Why Are There Different Metrics in GA4 vs Universal Analytics?

Everything goes on within the database model. The universal analysis uses session and page views to calculate its data. Page/session and page view statistics are easy to calculate. This story differs from GA4 because it processes events rather than pageviews and sessions.

Does Attribution Modeling Work the Same in Google Analytics 4 vs Universal Analytics?

GA4 has been introduced for some time only in a single release. Several possibilities were in place, including positional attribution, time decay attribution and linear attribution. Data-driven attribute attribution has been introduced for GA4. It became a standard attribute model for GA4. Is this Google's blog attribution? The other attribute models available in UA can be found in GA 4. I am happy! For more details about attribution models, please consult the property options on Admin. Admins -.

Custom dimensions

Custom sizes in GA4 can differ in design from GA2. When using GA3, you can set the scope to hit 'session' users' products. In GA4, there is no scope for tags or sessions. The range of events changed. Creating customised dimensions in GA4 with a 'Product' scope is impossible. This will require the use of an Ecommerce Parameter. In GA4, you can start custom dimensions by defining events or user scopes. It's different for GA 3.

Bounce Rate vs Engagement Rate

Unlike universal analytics, GA3 uses bounce rate to measure website engagement. Bounce Rates indicate the percentage of single-page sessions that did not have user interaction. Since bounce rates have no time limits, each bounce lasts 0.1 seconds. GA 4 uses engagement rates rather than bounce rates. The engagement ratio measure consists of the per cent engagement in a session. By default, an 'engaged session' can be defined as a ten-second session duration.

How Might SEOs Need To Change Their Strategies To Use GA4?

The most critical SEO changes will probably be the strategy in reporting. GA4 is designed so that SEO can produce more accurate information. GA4 lets SEO measure and analyse users over 7 months and 30 days to determine if your optimisation is effective. It's necessary to learn how SEO can be built in GA4. Fortunately, the book is very informative and helpful in every way. GA4 helps SEO understand the customer journey and adjust strategies promptly and effectively.

Spam data prevention

One of Universal Analytics' most common problems was spam referrals, which allowed anyone to send spam messages through measurement protocols to their website. This problem with spam is addressed by requiring measurement protocol hits to contain a secret key. The key can only be used by people with a data analytics property but isn't publicly available. Only hits with valid keys can send data to Google Analytics 4 properties.

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